"Celebrating marketing’s unsung heroines" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Hidden Figures: Celebrating the unsung heroines of marketing

by Musaba Kangulu. Let's start celebrating the unsung heroines — the women who work behind the scenes in marketing and advertising. But I need your help.

Halo — an agency built with heart, for work & people
by Herman Manson. Like a lot of business owners, Dean Oelschig was set on his entrepreneurial path by a dislike of the status quo.

Post Truth: Avoiding alternative facts in marketing
by Marguerite de Villiers. Be direct, provide a platform for conversations, and align your marketing or advertising with the values the product represents.

Big Q CMOs: The CMO’s role in today’s technically advanced world

by MarkLives. We asked a panel of key industry executives for their take on the changing role of the modern CMO. First up is Prakash Patel of Fogg.

By Invitation Only: Popping my APEX-judging cherry
by Katlego Moutlana. Judging the APEX Awards has made me adopt a more-critical approach as to what marketers are meant to be doing.

Adnalysis: Nobody should buy our brands (we don’t deserve the sale)
by Bogosi Motshegwa. In marketing, advertising and brand-building, it’s surprising how we go about as if we deserve for people to buy from us. 

Regular Reads:

Ad of the Week: Safely Home does it again
Shelf Life: Massmart’s Urban Bookshelf opens in Soweto
SA TV Ratings: SABC 2 — primetime top 20 for Jun 2017

On the Radar:

Markham awards social media biz
ACA announces Telkom appeals committee
New chair, vice-chairs for ACA board announced
More wins for Namibian agency Weathermen & Co
New acting MD, deputy for Magna Carta
Epica 2017 opens for entries — discount for SA entries
Finding black entrepreneurs through Melanoid Éclat

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