"Hunts “always in beta mode” • Petfluencers" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

#AgencyFocus: TBWA\Hunts — “always in beta mode”

by Carey Finn. TBWA\Hunt Lascaris is emerging from a two-year-long reinvention process, the results of which are becoming tangible.

eMarketplaces & Brands: Impact on consumer product choices
by MarkLives. We emailed a panel of key industry executives for their take on the South African ecommerce market. Next up is Melissa Workman of Teljoy.

By Invitation Only: Sustainable CSI — support small biz to grow communities

by Nontokozo Madonsela. Instead of donating money or even time, companies should look to support businesses already active within communities. 

Masterclass Notes: Collaboration & changing role of lead agencies
by Johanna McDowell. Leading marketers met with agencies last month to discuss the thorny, and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers.

By Invitation Only: A barking good influence
by Federico Dedeu. The petfluencer is emoting its way into the South African influencer market.

MarkLives Agency Revenue Rankings 2018 — call for data submissions
by MarkLives. To ensure your agency is listed and accessible to both marketers and pitch consultants looking for South African agencies by revenue band, we invite you to complete our Google Form.

Regular Reads

Cover Stories: Matter, Nest, Romance Journal, Superbalist & The Economist
Shelf Life: Pre-loved drives new category • Quickademy • Eat Out app
SA TV Ratings: SA TV Ratings: SABC 3 — primetime top 20 for May 2018
On the Radar

#Campaigns: Behind KFC's 'Neymar' ad that went viral
New MD for Black River FC
Jerome Touze joins Travelstart as CMO
Pernod Ricard SA appoints media agency
Indy agency network seeks SA partners
Book Launch: Melusi's Everyday Zulu by Melusi Tshabalala
Account Wins: Oxigen Communications • Red Carpet
Design Indaba Emerging Creatives opens for applications
#Bestread on MarkLives: 24 Jun–1 Jul 2018

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