TRANSFORM SA DISTANCES ITSELF FROM THE LETTER AND REPORTS REGARDING PARTY POLITICAL DECISIONS
A letter using a name that is confusingly similar to our Transform SA magazine –our registered trademark and corporate identity –is doing the rounds. This is very concerning to us as a business as it is causing unnecessary confusion among our business associates, readers and employees.
The letter makes reference and pronouncements regarding some political developments in South Africa and issues of leadership in the country.
Transform SA wishes to categorically disassociate itself from the letter, its contents and state for the record that we have no links, whatsoever, to the persons, organisations and intentions behind it.
We wish to put it on record that similar instances where our company name, brand and reputation was infringed have occurred in the past and we immediately set in motion processes to rectify the situation. It is unfortunate that after the short lull we are confronted with the latest developments.
In our view, the letter in question at best represents brand violation and at worst seeks to cast aspersions about our role as a non-partisan, professional business which was established in 2011.