Asian hot-shop Arcade launched in South Africa

by Herman Manson. The move was driven from client-side, says Publicis Africa Group, with Unilever being the agency's founding client in SA.

Fair Exchange: Marketing and PR — working in isolation or in tandem?
by Erna George. The question, however, is not should they but do they? It seems that this is a more-complex scenario with many divergent views.

Motive: Agency integration trends
by Jacqui Greeff. Here are some insights into the findings of the Answered Redzone industry trends research conducted last year.

Regular Reads:

- Ad of the Week: Cling wrap gets fresh with Instagram
- Shelf Life: Ads24 keeps launching local
- MagLove: The best magazine covers 24 March 2016
- But Does It Work: Co-creation

On The Radar:

- Creative Circle results for January, February 2016

Covering the advertising and marketing industry without fear or favour — MarkLives.com for breaking news, exclusive industry opinion, company news and jobs!

Sign up here for an email round-up every Monday and Thursday and follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube.