The International Festival of Creativity, Cannes Lions, has held the first of its four awards nights, announcing this year's winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories. Two bronzes went to FCB South Africa (Johannesburg) for Coca-Cola and the third bronze to TBWA Hunt Lascaris for Tiger Brands.
by Herman Manson. The listed South African financial services group will sport a refreshed logo and a new payoff line, as well as a new brand architecture and communication aimed at a younger audience, according to Yegs Ramiah, chief executive of Sanlam Brand.
WPP operating company JWT has acquired a majority stake in Durban-based The Hardy Boys, whose clients include Unilever, Diageo, SA Home Loans, ADvTECH and RCL Foods, among others.
The Association for Communication and Advertising (ACA) hosted the 2014 APEX Awards on 10 June 2014 at the Sandton Convention Centre. Here are all the winners.
The continent's higher growth rates are calling but many brands have ventured forth, only to discover that expanding in Africa is complex. Mandy de Waal speaks to the vanguards in this Mark Magazine: Africa Dispatches feature.