"Publicis Machine wins BTL Barclays Africa Corporate and Investment Banking" - MarkLives - About Politicsweb

Publicis Machine wins BTL Barclays Africa Corporate and Investment Banking

Publicis Machine has won the below-the-line (BTL) communications account for the Barclays Africa Corporate and Investment Banking business. This win follows a three-stage pitch process that began in November 2014 and ended in a three-way strategic and creative pitch.

ABC Analysis Q4 2014:

• The biggest-circulating newspapers in South Africa

• The biggest-circulating consumer magazines in South Africa

• Grubstreet: ABC circ 10-year comparison - how the mighty have fallen

Beyond Borders: Driving innovation and its role in Africa's prosperity

by Craig Page-Lee. A consistent topic that is appearing more frequently across the multitude of publication and blogs that I trawl through, in the quest for greater knowledge, is that of innovation. SoI decided to investigate how product and service innovation is uniting people, connecting brands with consumer, and driving growth and development on the continent.

Bookmarks Awards 2015 winners list

The IAB SA announced the winners of the 2015 IAB South Africa Bookmarks Awards late last week.

Homegrown: Lessons from the roadside

By Lynne Gordon. They're everywhere - small homegrown businesses that pop up along the roadside of busy life in Mzansi. And, for the marketer, closer inspection reveals lessons from the roadside that are as relevant in the boardroom as they are in the backstreets.

Regular reads:

• Ad of the Week with Oresti Patricios: Enjoying the party?

• Shelf Life with Louise Marsland: Posted with love

• MagLove with MediaSlut: Yo-landi Visser DAZED

Account moves:

• Irvine Bartlett new PR for Google South Africa

• John Brown Media new content partner for BMW and MINI

People on the move:

• MEC creates chief strategic officer role

On the radar:

• Am I Collective in real-time drawing event for Nike

• Design Partnership opens in Cape Town