DOCUMENTS

"After-sale marketing - where political branding falls down" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including...

Brand Politics: After-sale marketing - where political branding falls down

by Alistair Mackay. Political parties really don't get after-sale marketing. Just as with consumers after having made an important and expensive purchase, emotions run high after an election and the risk of "buyer's remorse" is real.

Smart Africa TV: Alan Knott-Craig Jr on Project Isizwe

by Russell Southwood. In this video interview, Project Isizwe's founder Alan Knott-Craig talks about: what Project Isizwe does; how many people now have internet access through it; who uses the internet through its coverage and what they use it for; how the business model works; what the municipalities are charged; and his plans for rolling out outside of South Africa.

Media Future: How SA accesses the Internet

by Arthur Goldstuck. South Africa's latest General Household Survey show healthy connectivity growth, but the full story is less encouraging.

Tuned: Authenticity the ‘BOS'

by Thabang Leshilo. South Africa's emerging middle market is being short-changed by the mass-produced, ubiquitous global brands, and it should look to brands that espouse authenticity for greater satisfaction.

Nollywood drives growth in Nigeria

The Nigerian film industry has finally been recognised as a key economic driver in what is now Africa's largest economy. Jon Pienaar takes a look at Nollywood in this The Africa Annual feature.

Regular reads:

Ad of the Week with Oresti Patricios: Flights of imagination

Heroes & Zeros with Andy Rice: Lunch Bar & brand Oscar Pistorius - best ads of the week

Shelf Life with Louise Marsland: Spreading the marge market

MagLove with MediaSlut: Surprising simplicity and the naked truth

#Top40TVratings with SAARF & MarkLives: Laduma!!! Germany vs Argentina within Top 5

On the radar:

Account wins: Owlhurst Communications takes Habari Media

Joe Public announces affiliate partners in Nigeria, Zimbabwe

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