DOCUMENTS

"Agency Leaders: The most-admired ad agency in SA" - MarkLives

And four other great media and marketing reads on the website this week including...

Agency Leaders: The most-admired ad agency in South Africa

The annual poll by the MarkLives team amongst South Africa's leading agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. This set today's results rather nicely: which city will play host to the most-admired agency an ad execs in the country? Will it be Johannesburg with Joe Public or Cape Town with Ogilvy Cape Town?

Smart Africa TV: The Cola Road

The subjects of a new award-winning documentary (The Cola Road), in this interview the founders of Cola Life, Jane and Simon Berry, talk to Rob Mayes about how they are using Coca Cola's distribution system to get medicines to some of the most rural parts of Africa.

Why leaner budgets could be good for adland

When it comes to marketing budgets, these are often financially ambitious and informed by the principle that, with more money, one can do that much more.

2014 - the year of epic media battles and empire building

2014 is promising to be a year of epic battles and empire building in the South African media sector.

Shelf Life Trends: Culture change drives packaging innovation

Packaging and new product trends for 2014, across the consumer packaged goods markets globally, reveal the increasing use of vegetables in unique formulations; a growing focus on 'extreme' flavours; an emphasis on ‘clean' ingredients and sustainability; and packaging innovation driven by changing consumer lifestyles.

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