DOCUMENTS

"Delicious, Tomorrowland comes to SA" - MarkLives

And four other great media and marketing reads on the website this week including...

Delicious, Tomorrowland comes to South Africa

We interview Lloyd Cornwall of VWV Massive on bringing the Delicious Food & Music festival as well as dance music festival Tomorrowland, to South Africa

The future of broadcasting is authenticity - Given Mkhari

Broadcasting from Polokwane in the far north of the country, Capricorn FM is a model for how a radio station can succeed in a secondary economy.

The Millennial Workplace

For creative businesses of all shapes and forms, consistently conceptualizing and executing the most original and unique work is a day-to-day goal as client organisations remain under constant pressure to differentiate and reinvent themselves, simply to stay relevant.

A Wallet for all Reasons

"Tap-to-pay" systems are taking off in the UK where consumers use smartphones to literally tap and pay for their products and services at select outlets. Internationally, the mobile wallet market has been littered with the corpses of failed mobile payments firms, which could be why South Africa has been slow on the uptake.

The Invisible Gorilla in your shopper strategy

 In fact we are so auto driven that up to 75% of the time people are so focused on their current outcome, versus the current reality, they totally miss changes or new news that is happening around them. Even when there are massive, gorilla like changes in the room, store or shopping environment shoppers often carry on without interruption.

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