DOCUMENTS

“PnP out to pitch; Wayne Naidoo on new agency Duke; Assegai winners” - MarkLives

And other top advertising, media and marketing news, analysis and opinion on MarkLives this week, including…

Pick n Pay goes out to pitch

by Herman Manson. Y&R South Africa, which has had the business for 48 years, has been confirmed as repitching for the business.

Wayne Naidoo on new agency Duke: “We sell”

by Herman Manson. Wayne Naidoo has quietly reentered the South African ad industry with the low-key launch of his ad agency and he believes he's found the answer to what makes Duke different.

2015 Assegai Awards winners

by MarkLives. Big winners last week include Gloo@Ogilvy, Demographica, Gorilla, Liquorice/Publicis Africa, TBWA\Hunt\Lascaris and King James.

Ad Exec: Founding a new commercial model for advertising

by Tom Fels. Around the world, the message is the same — we advertising agencies are all looking for the commercial model that will see us sustainably into the future.

The Adtagonist: Digital — the buzzword that never buzzed off

by Carl Cardinelli. Digital is dead.

Regular reads:

Ad of the Week: Supporting the stars of tomorrow, today

Talk Africa: From beers to likes — social currency in Kenya

Shelf Life: Raw materials inspire Berman Brothers design

MagLove: The best magazine covers 13 November 2015

SA TV Ratings: 26 October–1 November 2015 (week 44)

Ad Feature: When great ad concepts should stay one-offs

Global.Ad.Geeks: Humans vs cancer? Advantage Humans

Account moves:

Danone NutriDay's digital account

Mycab, Diageo Reserve Brands

People on the move:

Appointments ready TMG for digital-first workflows

J. Walter Thompson SA appoints chief strategy officer

Awards:

SA winners at London International Awards 2015

The Bookmark Awards announces deadline extension

On the radar:

GroupM acquires mobile marketing agency

New magazine on content marketing

MacDuff moves into viral content

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