DOCUMENTS

"The giant moves redefining South African adland" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including...

The Ad Exec: The giant moves redefining South African adland

by Tom Fels. Radical movements in three aspects of our industry are redefining the landscape, setting the scene for the next era in adland in South Africa.

Prakash Patel opens Fogg Experiential Design in Cape Town

by Herman Manson. Prakash Patel has opened a Cape Town office for Fogg Experiential Design, the well-known Johannesburg-based digital and data-driven design agency launched in 2005 by Shervin Pruthab.

Radar appointed lead agency on Mutual & Federal

by Herman Manson. Mutual & Federal has appointed Radar as its new lead agency, following a five-way pitch. The account move is effective from 1 October 2014.

Tuned: The revival of the African aesthetic

by Thabang Leshilo. While some cultural references have become clichéd narratives in popular culture, I believe the African aesthetic may be the very next big thing across the globe.

The Sell: Dancing chickens DO make you buy more

by Mimi Nicklin. While I personally would not have confidently believed that a giant flashing chicken-chandelier installation, or life-size dancing chicken mascots and store staff, would be the solution to a retailer's falling sales, there is a team that did just that, and it is reaping the rewards!

Regular reads:

Ad of the Week with Oresti Patricios: The smoking gun

Heroes & Zeros with Andy Rice: Ocean Basket goes from zero to hero

Shelf Life with Louise Marsland: Chill at hot new hotel revamp

MagLove with MediaSlut: Written in blood - message to the world

#Top40TVratings with SAARF & MarkLives: 22-28 September 2014

On the radar:

Account wins: Ignite Joe Public to soup up Knorr

Account wins: Total Exposure appointed by the National Arts Council

Ferial Haffajee wins International Press Freedom Award

2Stroke rebrands to Rogerwilco

Covering the advertising and marketing industry without fear or favour - MarkLives.com for breaking news, exclusive industry opinion, company news and jobs! Sign up here for an email round-up every Monday and Thursday and follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube.