On the Radar:
- #CampaignRadar: A song for both the deaf, hearing communities
- 2019 MMA SA Smarties finalists
Features:
MarkLives Agency Revenue Rankings 2019
by MarkLives. We've updated our revenue rankings to give marketers an overview of the relative scale of ad agencies in the South African communications landscape.
King James buys custom publisher Cedar SA
by MarkLives. King James Group SA has concluded a deal with Cedar Communications in the UK to take over the licensing agreement in southern Africa.
#AgencyFocus: Abnormal — making brands purposely different
by Sabrina Forbes. “We make brands purposely different through advertising and design.” This is the slogan four-year-old Abnormal Advertising promises to live by.
Dear Radio: Benefits of DAB+’s unlimited spectrum
by Paulo Dias. A radio station that nails it, Amazon enters the streaming game and an idea that’s too good to be true turns out to be just that...
#RugbyWorldCup: Inside Supersport's #GalleryOfChampions campaign
by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery in Benmore, Sandton, for its Rugby World Cup launch. We also chatted to Retroactive about the campaign.
Regular Reads:
#BigQNarratives: What is our South African creative narrative?
by MarkLives. Felix Kessel is our first panellist to tackle: "Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?"
Q5: Mike Oelschig on running a social media command centre [interview]
by Carey Finn. The MD digital of Wunderman Thompson SA explains the ins and outs of keeping customers satisfied online.
SA TV Ratings:
- DStv — primetime top 30 for Aug 2019
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