"M&C Saatchi PLC buys Creative Spark; Pangea Ultima to innovate agency model; clever PR stealing ATL biz" - MarkLives - About Politicsweb

M&C Saatchi PLC acquires Creative Spark

by Herman Manson. M&C Saatchi PLC has acquired Creative Spark to house conflict work from M&C Saatchi Abel and to boost digital skills within the South African group.

Pangea Ultima wants to innovate the agency model

by Herman Manson. The market, as well as the agency model, is open to challenge and change, says Haydn Townsend, CEO of Pangea Ultima, the agency he launched in September 2015.

Dissident Spin Doctor: Why clever PR agencies are stealing ATL biz

by Emma King. Recently, we PR peeps were put firmly in our place when Sir Martin Sorrell informed us sternly that PR agencies who think they can take on advertising agencies were “living in la-la land”.

Motive: Resistance + tension could future-proof your agency

by Andrew Welch. The act of ‘resisting the usual’ is an inherent drive to question the status quo and to push beyond it to find creative greatness. In the agency environment, "resist" is a verb to live by.

Motive: Circulation to certification — change is sign of the times

by Jerry Wright & Pedro Silva. The old institution of the ABCs — Audit Bureaux of Circulation — which the media industry has come to know, love and maybe even fear a little, is no longer fit for purpose.

Regular reads:

- Ad of the Week: A clever life flick for Liberty

- Shelf Life: Slo-Jo rebrand goes retro

- MagLove: The best magazine covers 27 November 2015

- SA TV Ratings: 9–15 November 2015 (week 46)

- Ad Feature: Got apples? Plus social vs brand marketing

- #TheFutureByDesign: A crisis of inequality

On the move:

- New executive creative partner for M&C Saatchi Abel Jhb

- JWT appoints managing partner, Cape Town

- Daily Dispatch editor moves on to helm Sunday Times

- Editor for Beeld named