The last interview with Reeva Steenkamp... And four other great reads on MarkLives this week including why consumers has less control than ever and why we are all living, to a lesser or greater extent, an unsustainable lifestyle.
The last (known) Reeva Steenkamp interview
heat South Africa has published the last (known) interview with Oscar Pistorius' deceased girlfriend, Reeva Steenkamp, conducted 7 days before her death.
Tech Law: Your Oscar Pistorius conjecture could get you sued
The Oscar Pistorius case has enthralled South Africans who are torn between supporting their hero and their disappointment at seemingly being let down by a South African icon. The discussion has practically overwhelmed my Twitter stream and people have expressed opinions on Pistorius' guilt and innocence well before a court has reached any conclusions of its own.
Let's talk sustainability: ‘Enough. For All. Forever.'
Sustainability is one of those big, hairy, honking subjects that everyone is talking about but no-one really wants to talk about, because let's face it - we're all guilty! Especially if you work in advertising, in other words: you're a cog in the wheel of the over-consumption-machine without which we wouldn't be having this uncomfortable conversation in the first place.
Money Is Their Leverage. Media Is Their Weapon.
Of all the silly, naive marketing notions that have accompanied the growth of the Internet, the most pervasive and foolhardy is the idea that the "consumer is now in charge." The truth is exactly the opposite. The consumer today has less control than ever.
Who is Dr Iqbal Survé - future owner of Independent Newspapers?
Who is Dr Iqbal Survé, the man who is about to become South Africa's newest media proprietor if the sale of Independent Newspapers goes through?
MarkLives.com - media, marketing and advertising translated for the rest of us. Find us at http://www.marklives.com or follow us on Twitter at @marklives
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