#AgencyFocus: Surviving disaster, a blank slate & the next step
by Carey Finn. Collective ID has used the challenges of the last three years to reinvent itself, positioning collectivity, transformation and diversity as core values of the ad agency.
Editorial: A decade of MarkLives
10th birthday wishes from readers
by Herman Manson. Ten years ago today, MarkLives debuted on the South African web — the continuation of more than a decade's worth of work in the marketing and advertising trade news world. [Our readers also wish us a happy 10th birthday —add your message to our birthday page by emailing your message to simone at marklives dot com.]
#Campaigns: A father & son take the long view
by MarkLives. We feature insight into the brief, creative idea, production challenges and results of the "Father's Share" campaign for Allan Gray from King James II.
Masterclass Notes: Black-owned agencies & marketers
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
Clicks ’n Tricks: The internet’s greatest lies
by Charlie Stewart. I’m talking about our willingness to make false claims when dealing with brands and the way they, in turn, hoodwink us by pretending they care about our opinions.
Regular Reads
Media Design (formerly Cover Stories): Womankind, Evergreen Review, Emergence, Prufrock, NYT Mag
Market Research Wrap: Latest SA-csi results • Middle-class retreat
SA TV Ratings: SABC 2 — primetime top 20 for Jun 2018
On the Radar
WPP wins Unilever’s Sunlight biz
MMI appoints three comms agencies
Nwabisa Makunga new editor of Herald, Weekend Post
MarkLives #Bestread: 30 Jul–5 Aug 2018
Go to MarkLives.com for breaking news, exclusive industry opinion, company news and jobs! One subscription form, three newsletters: sign up now for the twice-weekly MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and/or Brands & Branding, coming soon! Follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube. Find an agency that matches your project needs! Ramify.biz — connecting marketers, agencies and service suppliers free of charge in South Africa, Namibia, Mauritius, Zimbabwe, Botswana, Kenya, Nigeria, Tanzania and Uganda. Free listings and premium profiles available.
