On the Radar:
- New ECD for M&C Saatchi Abel JHB
- McPherson appointed to Publicis Worldwide team
- Viral Choice, Antistax appoint digital agency
- All the 2019 AMASA Award winners
Features:
#AgencyFocus: Flowing in the right direction with Flume
by Sabrina Forbes. Digital marketing and PR agency, Flume, was founded six-and-a-half years ago by Jacques du Bruyn and Ruan Oosthuizen, two friends at the same phase in their lives but in different industries who decided to create something of their own.
#BigQEmployers: Save the talent — save adland
by MarkLives. Karabo Songo is our next panellist to tackle: "How successful have local ad agencies been in creating positive employer reputations?"
Q5: Kirsty Dugmore on evidence-based marketing [interview]
by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.