DOCUMENTS

"#AgencyFocus: M&C Saatchi Abel • Game appoints agencies • Press Pass: Adriaan Basson • Q5: ECR’s Tanya Davis • #Drink141" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week and last, including…

On the Radar:

Game South Africa appoints creative agencies
-
 Macsteel appoints PR agency
Indy circ figures fall in ABC restatement
House of Monatic appoints digital agency

Features:

#AgencyFocus: M&C Saatchi Abel on consumer-focused brands
by Sabrina Forbes. For Mike Abel, it’s been an amazing journey building the youngest large ad agency in the country with a diversified group of companies in such a short amount of time.

Press Pass: Adriaan Basson on truth, investigation & intimidation
by Carey Finn. The News24 editor-in-chief shares insights into staying strong — and safe — in SA news journalism, where media freedom and truth are increasingly under threat.

Q5: Millennials in management — meet Tanya Davis [interview]
by Carey Finn. At just 28, Tanya Davis is East Coast Radio’s youngest-ever brand and communications manager. She speaks to us about her fast career track, and what she’s learned so far.

#Campaigns: #Drink141 — the drink to drink between drinks
by MarkLives. This week we feature insight into Pernod Ricard SA's 141 Responsible Drinking campaign by Publicis Machine and TinToy Productions.

FieldNotes: When brand community is more valuable than growth
by Marguerite Coetzee. The Bo-Kaap’s heritage protection sheds light on trends of ethical consumaption.

Regular Reads:

SA TV Ratings: SA TV Ratings: SABC 1 — primetime top 20 for May 2019

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