Asian hot-shop Arcade launched in South Africa
by Herman Manson. The move was driven from client-side, says Publicis Africa Group, with Unilever being the agency's founding client in SA.
Fair Exchange: Marketing and PR — working in isolation or in tandem?
by Erna George. The question, however, is not should they but do they? It seems that this is a more-complex scenario with many divergent views.
Motive: Agency integration trends
by Jacqui Greeff. Here are some insights into the findings of the Answered Redzone industry trends research conducted last year.
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