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"Chicken Licken moves to Joe Public| How the power of the crowd will change agency research" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Chicken Licken moves to Joe Public

by Herman Manson. Chicken Licken has appointed Joe Public after parting ways with its agency of the last 13 years: Net#work BBDO.

How the power of the crowd will change agency research
by Herman Manson. Thanks to South African startup Delvv.io, advertising and branding have an effective new way of crowdsourcing research feedback.

The Surgery: How often do pharma ads take your breath away?
by Mimi Nicklin. Amongst the negative Cannes Lions dramas recently, there is still a whole lot worth talking about.

Motive: Five hardest lessons from a Nigerian startup perspective
by Jason NjokuHere are some musings of an entrepreneur who tends to err on the side of negativity.

The Adtagonist: You’re fired — love the future x
by Carl Cardinelli.  Like you, a burning question keeps me up at night: "What comes next?"

Regular Reads:

Ad of the Week: A virtual haunting
Shelf Life: Eat Naked with Utopia
- MagLove: The best magazine covers 8 July 2016
- SA TV Ratings: Mzansi Magic, SABC 1, 2 and 3 — top 20 May 2016
But Does It Work: Shock tactics

On the Radar

APEX Awards 2016 winners
Y&R SA appoints new ECD in Jozi
Ster-Kinekor appoints new chief marketing and sales officer
New MD, brand name for PR agency Irvine Bartlett
OgilvyRED launches in Cape Town
Solo Content Agency shifts focus to web

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