Digify attempts to address diversity, digital-skills gaps in adland
by Herman Manson. Digify, a new project launched by Livity Africa in association with Google and the IAB, is helping to address both the digital-skills gap and lack of diversity in the supply of digital-savvy youngsters joining ad agencies and marketing departments.
Thinking TV: Top 10 most-expensive programmes on South African TV
by Inge Hansen. If we look at the top 10 most-expensive programmes on South African TV, we see a demand for local programming which is viewed primarily on free-to-air channels, and it is no surprise that the top spot was held by Generations. The exception to this is sport, which brings with it real-time viewing to a specific consumer segment, for special-occasion viewing.