Behind Exclusive Books’ deal with the Jozi Cats
by Charlie Mathews. These two brave brands are working together to make South Africa a safer, more-inclusive place in which to live.
Big Q CMOs: The new pressures faced by today’s CMOs
by MarkLives. We asked a panel of key industry execs for their take on the modern CMO's changing role. Next up is Luca Gallarelli of Ogilvy Cape Town.
Young, Gifted & Killing It: Jabu Nadia Newman
by Veli Ngubane. Writer, filmmaker and photographer, Jabu Nadia Newman, is staking out her place at the forefront of the new generation of SA creatives.
Clicks ’n Tricks: Bots, the sinners & saints of advertising
by Charlie Stewart. While you can’t argue with the evidence, P&G’s data only tells part of the story. Its decision to pull spend was based on concerns that its ads were being clicked on by bots.
Headspace: Marketing to moments — emotion, purpose & effectiveness
by Tenielle Maris. Never has there been a better time to pinpoint the most-opportune moments to make your brand hard to resist.
Regular Reads:
- Ad of the Week: 1Life shows this is no goodbye
- Cover Stories: Thoughtfulness in design 1 Sep 2017 — formerly MagLove
- Shelf Life: #DontLetThemDisappear — elephant taken off Amarula label
- SA TV Ratings: SABC 1 — primetime top 20 for Jul 2017
On the Radar:
- Windhoek Beer pitch to conclude soon
- Applications open for permanent ASA CEO position
Go to MarkLives.com for breaking news, exclusive industry opinion, company news and jobs! Sign up here for the MarkLives email newsletter every Monday and Thursday. Follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube. NEW: Ramify.biz — connecting marketers and agencies free of charge in South Africa, Namibia, Mauritius, Zimbabwe, Botswana — and now Kenya, Nigeria, Tanzania and Uganda!
