"Kevin Roberts on rebuilding Saatchi in SA" - MarkLives - DOCUMENTS

Kevin Roberts on rebuilding Saatchi in SA

by Herman Manson. Kevin Roberts, executive chairman of Saatchi & Saatchi, is full of hope and optimism that its South African agency, the recently amalgamated Saatchi & Saatchi BrandsRock, will pull together to become a formidable name once again in the SA advertising world. According to Roberts, the network has assembled the pieces to build the machine; now it’s up to the SA leadership, including John Dixon, Mike Joubert, Jonathan Beggs and Shaune Jordaan, to pull together and make it all work.

The Switch: Client-agency courtship should be a daily thing

by Alistair Mokoena. The bulk of issues experienced in client-agency relationships is not about the work; it is about relationship management. Great work only buys you a day of happiness — relationship issues are bound to resurface on day three, hence the expression “You are only as good as your last great work.” If the underlying relationship is strong, clients will generally accept that it takes a few attempts to nail the work.

Masterclass Notes: Update on IP law and the CPA, plus social media and the law

by Johanna McDowell It was a bumper, third masterclass session for marketers, with Danie Strachan of Adams & Adams Attorneys providing a huge amount of very important information regarding intellectual property law and the Consumer Protection Act (CPA), as well as social media and the law. Delegate interaction was spirited and engaging, as for most of them their previous knowledge had been sketchy at best. This session’s content therefore turned out to be extremely important.

Brand Culture: All about the dad

by DK Badenhorst. Fatherhood has not been a dominant theme in advertising until relatively recently. Let’s take a look at some recent ads featuring dads from CCTV, Audi, Dove, Nissan and Toyota, and what they have to say about fatherhood.

Tech Law: It’s not April Fools’ Day — it’s the FPB

by Paul Jacobson. The FPB's Draft Online Regulation Policy, published in March 2015, picks up where its 2014 Strategic Plan left off and gives more details about the board’s plan in which it declared its intention to combat a terrible modern evil: the internet.

Regular reads:

• Ad of the Week: The Land Rover legacy #CelebrateDefender

• Talk Africa: Getting social in Nigeria — what’s all the talk about? *NEW WEEKLY COLUMN*

• Global.Ad.Geeks: Shutting the book on terrible tats *NEW WEEKLY COLUMN*

• Shelf Life: Seldon Water finds a new lexicon in glass

• MagLove: Unusual cover elements

• Ad Feature: Why #LoveYourBum is a bum idea

Appointments:

• Nunu Ntshingila-Njeke’s new job revealed

• New marketing director for KFC Africa

• New senior designer for Black Snow Creative

Account moves: