EXCLUSIVE: McCann to merge with 1886
by Herman Manson. The move comes at the request of IPG, says Brett Morris, FCB Africa GCEO.
#AgencyFocus: Promise Group — creating the remarkable
by Sabrina Forbes. In 2005, Marc Watson and James Moffatt set out to create an agency led by a concept that's still highly visible on its office walls.
WPP merges Wunderman, J. Walter Thompson
by MarkLives. The two WPP agencies will form Wunderman Thompson, positioned as a creative, data and technology agency.
The Power Report: Schweppes raises the bar — will Coke follow?
by Megan Power. What Schweppes has successfully done is own up to its blunder publicly and fix it. Now Coca-Cola needs to do the same.
Fair Exchange: Brand-led doesn’t necessarily mean marketing-led
by Erna George. Why the distinction, you may ask? Many people use these interchangeably, yet they are different.
Regular Reads
Brands & Branding: Reinforce your brand with an enabling purpose
Media Design: Atlanta, Juxtapoz, Lök, The Gentlewoman
Market Research Wrap: Black Friday in-store sales drop
SA TV Ratings: DStv — primetime top 30 for Oct 2018
On the Radar
52 Sundays wins Brand Botswana
2018 FM AdFocus winners
PRISMs calls for young judges
Nando’s tackles #YouPeople (because we’re all the same)
Chicken Licken flips 1651: when Jan meets Mjohnana
Africa’s Next Top Animator open for entries
Go to MarkLives.com for breaking news, exclusive industry opinion, company news and jobs! One subscription form, three newsletters: sign up now for the twice-weekly MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and/or Brands & Branding, coming soon! Follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube. Find an agency that matches your project needs! Ramify.biz — connecting marketers, agencies and service suppliers free of charge in South Africa, Namibia, Mauritius, Zimbabwe, Botswana, Kenya, Nigeria, Tanzania and Uganda. Free listings and premium profiles available.
