South Africa’s one Yellow, four Graphite and 13 Wood Pencils #DandAD15
by MarkLives. Although the 2015 D&AD Pencil winners were announced on 23 April 2015, the kind of Pencil — Wood, Graphite, Yellow, Black or White — were only revealed at the awards ceremony last week. A grand total of five Black, four White, 44 Yellow, 207 Graphite and 587 Wood Pencils were awarded.
Building long-term consumer value drives Kaffeine
by Herman Manson. Oscar Tango Marketing has been relaunched as a specialist CRM agency called Kaffeine. According to managing partner, Alistair Irving, the agency will marry creatively smart work with hitting the commercial bottom line, plus ensuring measurable return on investment for clients.
by Prakash Patel. Having raised this title question over two years ago, again last year, and now for a third time in 2015, I can confidently commit to an answer. In short, yes, if it’s relevant and, no, if it’s not.
Brand Culture: SquareSpace, Jeff Bridges and his weird sounds — a cultural misfire
by DK Badenhorst. Tapping into little pockets of pop culture is a tricky and fascinating business. If the goal is to create culturally interesting advertising or any mainstream piece of communication, it’s even trickier. You need to find something that is relatively niche but still recognisable (Red Bull films). If you don’t, you end up with people not knowing what they’re looking at (SquareSpace’s Jeff Bridges ad).
Beyond Borders: What’s shaping the future of our industry
by Craig Page-Lee. I recently had the privilege of attending Advertising Week Europe 2015 — London. A number of key themes emerged and, as expected, some of these were incredibly controversial, especially what the agency of the future will look like.
Regular reads:
• Ad of the Week with Oresti Patricios: I’ll be waiting for you, oh-oh-oh!
• Shelf Life with Cheryl Hunter: New on the outside, dry on the inside
• MagLove with MediaSlut: What lies beneath WIRED magic? Crumbs!
• Ad Feature with Andy Rice: Can Brand Gerrard cross the Atlantic divide?
• Smart Africa TV with Russell Southwood: Entertainment marketplace Bozza shifts gear
• #SouthAfricanTVratings: 11–17 May 2015 (week 20)
On the radar:
• Account moves: Viva Gym, PEP's digital business and AutoTrader
• 21 years of Net#work BBDO #21CD
• South African partner wanted for London School of Marketing
• AMPLIFI launches in South Africa
• New books division for New Media Publishing
Covering the advertising and marketing industry without fear or favour — MarkLives.com for breaking news, exclusive industry opinion, company news and jobs! Sign up here for an email round-up every Monday and Thursday and follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube.
