“ABC Q3 results; incuBeta, DQ&A Media Group in R1.5bn JV; the tale of 3Verse” - MarkLives - iSERVICE

ABC Q3 results; incuBeta, DQ&A Media Group in R1.5bn JV; the tale of 3Verse

ABC Q3 2015:

Analysis: The biggest-circulating newspapers in SA

by Herman Manson. Daily newspaper circulation has fallen to 1 409 981 from 1 533 098 during the previous corresponding reporting period (Q3 2014); PDF replica editions totalled 5 467 copies, and sales below 50% of the cover price 23 429 copies.

Analysis: The biggest-circulating consumer mags in SA

by Herman Manson. Overall, circ has fallen to 5 331 523 from 5 764 134 in the previous corresponding reporting period (and from 5 432 472 in Q2). Single-copy sales stand at 3 401 242, total paid at 4 058 014.

Print round-up: Some growth on last quarter

by MarkLives. The Audit Bureau of Circulations of South Africa has issued a quick overview for ABC Q3 2015. Please note that all comparisons are with Q2 2015.

incuBeta, DQ&A Media Group join in R1.5bn venture

by MarkLives. The resulting merged company has over 400 full-time staff, in 13 offices worldwide, running digital marketing campaigns across 100 countries.

3Verse — the tale of two suits and Ivan Johnson

by Herman Manson. Two suits don't an ad agency make. A creative is needed, Kay Orlandi and Andrew Alexander discovered, to sell their offering to clients. Enter Ivan Johnson.

The Switch: Agency economics and the law of supply and demand

by Alistair Mokoena. Does the law of supply and demand apply to advertising services? Do the cheapest agencies get the most work and do expensive agencies lose out?

Thinking TV: RWC 2015 breaks global TV viewership records

by Inge Hansen. National pride and interest are what builds the platform for the phenomenal monetary success that has come from World Cup events.

Regular reads:

Ad of the Week: The kung fu fabulosity returns

Talk Africa: Making an impact — Ghanaian hits and misses

Shelf Life: Sparkling new opportunity with Zari

MagLove: The best magazine covers 6 November 2015

SA TV Ratings: 19–25 October 2015 (week 43)

Ad Feature: Spar spots a potential upside to loadshedding

On the radar:

Assegai Awards: individual, company finalists

Strategy reveals top agencies in Canada