Agencies buy into freelance economy with NoSweat service
by Herman Manson. South African ad agencies have been increasingly buying into the freelance economy as more talents head out on their own in pursuit of different lifestyles or better work/life balance.
Taking Flight: Africa on Country Fresh’s doubly delicious ad
by Remon Geyser. This time we’re looking at how creatives from Kenya, Ghana and Nigeria perceive the mischievous SA TVC from Dairymaid and House of Brave, “Delicious Double Creamy Country Fresh”
Brand Culture: Kenzo World — good old-fashioned fun with good old-fashioned codes
by DK Badenhorst. What is it about this piece of communication, which just won an Epica Film Grand Prix, that leaves us so intrigued?
Motive: Emotional storytelling and what brands forget to tell
by Tenielle Maris. Human storytelling has the innate ability to make a brand more engaging and more authentic, if done in the right way.
Motive: Multisensorial marketing — defining the absent presence
by Marguerite de Villiers. When the channel is limited to sight and sound, as so many are, how do we represent the absent senses?
Regular Reads:
- Ad of the Week: Walking on sunshine
- MagLove: The best magazine covers 18 November 2016
- Shelf Life: Mo-tivating advice from King Price Insurance
- SA TV Ratings: SABC 2 — top 20 primetime programmes Sep 2016
Open Africa:
- PR measurement in Africa
- Kenya debates benefit of network ownership
On the Radar:
- Pepkor Africa appoints lead agency
- Turkish Airlines PR account awarded
- ASA placed into business rescue
- Top management change at Primedia Broadcasting
- Ninja Blenders set for Africa expansion
- DDB SA makes One Show Radio shortlist
- All the Epica Awards winners 2016
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