On the Radar:
- Red & Yellow launches marketing degree
- New MD for UM Africa
- No more Establishment Survey, say industry bodies
- #CampaignRadar: Nike celebrates Caster Semenya
- #CampaignRadar: New rainbow flag for Africa’s LGBTQ+ME community
- #RetailRadar: Yogi Sip targets young SA adults with Kultür
- #DesignRadar: Investec Asset Management's future branding
Features:
#AgencyFocus: The studio behind SuzelleDIY & Tali’s Wedding Diary
by Sabrina Forbes. The production house that brought you viral shows such as SuzelleDIY and Tali’s Wedding Diary began as an idea in a bedroom.
Q5: Bettering trans representation, with Elle Rose van der Burg [interview]
by Carey Finn. The model and activist talks transgender representation in media and fashion, reminding us that we’ve got some way to go.
Brands & Branding: Consumer disloyalty sweeping the nation
by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.
#BigQEmployers: When it comes to young talent, adland needs to be agile
by MarkLives. Unati Moalusi of Wunderman Thompson South Africa is our next panellist to tackle: "How successful have local ad agencies been in creating positive employer reputations?"
Columns:
Young, Gifted & Killing It: Ayandamantombazane Mhlongo
by Veli Ngubane. The Soweto-born, Thohoyandou- and Hillbrow-raised marketing superwoman shares her insights on youth culture and her career highlights.
Always Learning: Marketing in a post-Cambridge Analytica world
by Kirsten Dewar. Brands must embrace transparency and ethics in a post-Cambridge Analytica world.
By Invitation Only: Influencer marketing — investing in foot soldiers
by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it worth it?
Thinking B2B: Things to be careful of when implementing ABM
by Warren Moss. Account-based marketing is only effective when applied properly, and there are plenty of pitfalls to be mindful of.
SA TV Ratings:
- DStv — primetime top 30 for Oct 2019
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