Top stories:
Campbell moves from HelloFCB+ to Machine_
by Herman Manson. Robyn Campbell is joining Machine_ as its new MD, overseeing both the Cape Town and Joburg offices.
Press Pass: Newzroom Afrika, from brand-new to go-to
by Carey Finn. Founders Thokozani Nkosi and Thabile Ngwato reflect on the journey from being a new channel on the block to a go-to source for news analysis.
Q5: State of coding in SA, with Stephen van der Heijden [interview]
by Carey Finn. Stephen van der Heijden, OfferZen VP growth, shares insights into the local software development scene — and what it means for adland.
On the Radar:
New FoxP2 management team
Digicape launches rebrand
WPP releases preliminary results for 2019
Columns:
By Invitation Only: Who really wins the pitch?
by Mike Beukes. I believe, without a whisper of doubt, doing away with pitches will be good for agencies, clients, brands and even pitch consultants.
Thinking B2B: Mediating between sales & marketing
by Warren Moss. One of the most-common issues I see in B2B organisations worldwide is the strained relationship between the B2B sales and B2B marketing teams.
Masterclass Notes: What marketers want in the new decade
by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
Fair Exchange: How to reenergise your marketing mojo
by Erna George. In this busy age, what do you need to give yourself to keep progressing positively, to feed your creative side and the part of you required to keep going and get the max score on the board?
“I want to win a Gold Lion” — WTF?!
by Leigh Tayler. My latest “WTF?! moment”: when someone — be it a client or agency person — glibly states that they want a campaign that will win a Gold Lion.
Media Redefined: The death of oversharing
by Martin MacGregor. A new maturity is taking hold and the trend is back to relevant sharing in more-intimate communities. What does this mean for brands?
Curiosity: Crosswords & crossroads
by Marguerite Coetzee. Social life is reflected in play. What we do with our leisure-time is an indicator of why, when, and how we escape from daily pressures.
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