Top stories:
EXCLUSIVE: Mattheerejoins Mortimer Harvey as ECD
by MarkLives. Mortimer Harvey (MH) has appointed Jacque Matthee as executive creative director.
EXCLUSIVE: Nestlé awards African content biz account
by Herman Manson. Hoorah Digital has won the account to build Nestlé’s global content studio for Africa, which will bring the food and beverage company's digital content production in-house.
#CircData: Men's Health, Women's Heath continue dramatic circ fall
by Herman Manson. The ABC of South Africa has released consumer-magazine circulation statistics for the period October–December 2019 (ABC Q4 2019).
#CircData: The Star leads daily newspaper decline, falling 26% YoY
by Herman Manson. The ABC of SA has released newspaper-circulation statistics for the period October–December 2019 (ABC Q4 2019).
#DesignIndaba25: Stretching our thinking & connecting dots
by Kyley Potgieter. For me, the impact that Design Indaba has had is best described as a rubber band being stretched as wide as it can go.
On the Radar:
-MarkLives calls for submissions — your best work!
-SARS awards marketing, ad account
-New Nairobi office for Edelman Africa
-2020 PRISM Young Voices announced
-Etiket appoints group MD
-Omnicom’s 19.5% increase in MEA Q4 organic growth
-Absa completes African rebrand
#AgencyLeaders2019:
Every year since 2012, MarkLives has been polling South Africa’s top ad agency leaders to find out what they think of their competitors, whom they see as effective managers and great creative leaders, and where they believe their future competition is likely to come from.
#AgencyLeaders2019: Newsmaker of the year
by MarkLives. Wunderman Thompson South Africa has been voted newsmaker of the year in South Africa for 2019 by the editors of MarkLives.com.
#AgencyLeaders2019: Most‑admired brand
by MarkLives. For 2019, Chicken Licken has been voted the most-admired brand in South Africa by South African ad agency executives.
Columns:
By Invitation Only: Make it go viral” — WTF?!
by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.
What to expect across SA’s sport sponsorship landscape in 2020
by Struan Campbell. Here are my expectations for the sport sponsorship industry in South Africa this year.
Extract: How to Tango with a Tiger — Sarah Ritchie on procurement
by Sarah Ritchie. Have you ever wondered why more and more excellent agencies are choosing to say no to pitching?
An Accountant in Adland: Back to the future [S2 E4]
By Siwe Lawrence. We strategists don’t think about it this way but trend reports are horoscopes but for industries. Humour aside, I find myself asking what the future of my two disciplines look like.
Watched: Top 10 TV shows deciphered — Jan 2020
by Richard Lord. January has come and gone, and I’m sure we’ve all hit the ground running with our holidays a long and distant memory! The question is, now that 2020 is back in full swing, have consumers settled into their normal viewing behaviour on TV?
SA TV Ratings: SABC 1 — primetime top 20 for Dec, Nov 2019
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for December and November 2019.
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