Did MAC Charter lie to us? • Agency challenges industry to share profits • Caltex appoints agency • YGK: Owethu Makhathini • Senior appointments
By Invitation Only: Did the MAC Charter lie to us?
by Jarred Cinman. Did the MAC Charter lie to us? Have we, as an industry, been sent off on a wild-goose chase? Even those of us who’ve actually caught the geese find ourselves empty-handed.
#AgencyFocus: Agency challenges industry to share profits
by Carey Finn. Fort, a Joburg-based player with a presence across the continent, is striving to set an example.
Avatar wins Caltex South Africa
by MarkLives. This is the second major account win announced by the agency this year.
Young, Gifted & Killing It: Owethu Makhathini
by Veli Ngubane. Owethu Makhathini has always been a creative at heart, from wanting to be an actress and watch-this-space multidisciplinary collaborations to running her own creative consultancy.
eMarketplaces & Brands
Optimising online for ecommerce success
Mobile conversion rates will pick up soon
by MarkLives. We emailed a panel of key industry executives for their take on SA's ecommerce market. Here are the responses of Gareth Pearson of BMi Research and Neil Smith of Raru.
Regular Reads:
Cover Stories: National Geographic, Bona, Minotaure, Pickles & Quanta
Shelf Life: Latest FCB’s Debonairs ad • Alcopops decline • Royal Sodastream
SA TV Ratings: e.tv — primetime top 20 for Apr 2018
On the Radar:
• Stadio Holdings appoints The Odd Number
• Promise wins Castle Lite's digital portfolio
• Mondelēz appoints new MD for Southern, Eastern Africa
• New MD for Meropa Communications
• New editor-in-chief for Glamour SA
• Sharon Keith leaving Coca-Cola
• Andile Khumalo to chair House of Brave
• Publicis Groupe launches Marcel (in Alpha)
• Creative Circle 2017 rankings
• CTIFMF calls for entries
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