NEWS & ANALYSIS

"Find a creative job in 2015; stretching experiential marketing" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including...

Creation: Finding a creative job in 2015

by Artwell Nwaila. It's that time of year when creatives start scratching around for new job opportunities. I've compiled five points that should help your job search be a little bit easier.

Stretching experiential marketing

by Herman Manson. Stretch, an experiential marketing agency launched in 2009 by Mike Silver, is one of a number of smaller agencies hoping to raise its profile and growth curve by stepping into the space opened up for independent agencies through the effective vacuuming job by WPP and Publicis Groupe.

#3D: Make data your New Year resolution

by Prakash Patel. To wrap up the final two steps of this journey, let's talk frankly about what I think is the best part of this framework: doing DDM with greater emphasis on data quality, targeting and management. Through this, you should then become part of the 20% who do marketing better through data, as reported recently by Adobe, according to Venturebeat.

Grubstreet: At Daily Sun, Tokoloshe stays as reportage deepens

by Gill Moodie. It was odd that the appointment of Reggy Moalusi as editor-in-chief of the Daily Sun and Sunday Sun in October 2014 didn't get more attention in media circles. This is the mighty Daily Sun after all - the biggest daily in the country with 260 000 circulation and 5.3-million readers.

Tuned: Wunderlust of the Millennial explorers

by Thabang Leshilo. ‘Experiences' are the be-all and end-all for us millennials, that generation of earth's inhabitants fast defining themselves as global citizens. As such, our preferences and behaviours will dramatically change the travel industry as we - well, as you non-millennials - know it.

Regular reads:

Ad of the Week with Oresti Patricios: Getting Dad's approval for a car

Shelf Life with Louise Marsland: Elegant but with an untamed twist

#MagLoveTop10 with MediaSlut: Sexiest magazine covers of 2014

Smart Africa TV: Gotel's plans to launch the Al Jazeera of Africa from Abuja

On the radar:

Thabang Skwambane new MD of FCB Joburg

Ross Chowles appointed to board of directors for One Club

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