Grubstreet: Seven big circulation trends in SA newspapers
by Gill Moodie. "Declining circulation" is a term that haunts editors and publishers today and, while some in South Africa point to the fact that Amps readership figures remain stable, the reality is that, every time a new set of Audit Bureau of Circulations of SA (ABC) numbers come out, one sees diminishing sales.
From flyers to through the line, and how Artifact landed Domino's
by Herman Manson. The story of Artifact Advertising is one of entrepreneurial tenacity, a couple of near-misses and, finally, a series of success that is quickly putting the agency on the map.
Beyond Borders: Nigeria's airport advertising a ‘bridge too far'
by Craig Page-Lee. We know outdoor media on the rest of the continent is highly effective when packaged in the right combinations for the hundreds of millions of African consumers. Unfortunately, there are instances where unsuspecting advertisers are seriously overcharged for OOH media.
Dissident Spin Doctor: When to listen - and when to push back
by Emma King. I firmly believe that, as agencies, we should not be simpering sycophants and, as with most relationships, a client/agency relationship works well when the respect is reciprocated and there's a mutual ability for both sides to speak frankly and openly to one another.
Thinking TV: SA's most-popular reality TV shows
by Inge Hansen. Showing no signs of slowing down, reality TV in all its forms is available to South African viewers at the touch of a button, extracting various emotions from the viewer as the unscripted stories unfold.
Regular reads:
• Ad of the Week with Oresti Patricios: Down, boy!
• Heroes & Zeros with Andy Rice: best & worst brands of the week #amazeballs
• Shelf Life with Louise Marsland: Exclusive Books switches branding, focus
• MagLove with MediaSlut: The art of busy magazine covers
• #Top40TVratings with SAARF & MarkLives: Schuster does it again!
Appointments:
• HoneyKome appoints creative director
• Kagiso Musi new MD for Brand Union South Africa
• Good Hope FM announces new station manager
On the radar:
• Stephen Burke opens Fresh Air
• Account wins: Y&R lands Two Oceans, Nederburg and Drostdy-Hof accounts
• Creative Circle Awards: July winners
• AfricaCom Awards 2014 Entries Now Open
To be in the know, read www.marklives.com and sign up here for an email round-up every three working days. Follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube.
