NEWS & ANALYSIS

“Heart of BEE is our own minds- Jarred Cinman” – MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Discovery appoints new agency - Heart of BEE is our own minds - YGK: 2017 in review

By Invitation Only: The heart of BEE is our own minds

by Jarred Cinman. This piece on black economic empowerment (BEE) is for those who desire transformation but for whom it keeps feeling just out of reach.

Young Gifted & Killing It! 2017 in review

by Veli Ngubane. We struck gold this year, and we didn’t have to dig too deep to find the shining nuggets in our industry. We look back on their stories.

By Invitation Only: Down the rabbit hole of the summer ad campaign

by Ndumiso Ndlela. After a few trips down the rabbit hole, some key findings remain the same.

Fair Exchange: Can marketing people effectively market themselves?

by Erna George. Whether internal candidates or external, do marketing people know how important it is to market themselves? More importantly, do they know how to do this?

By Invitation Only: Let SA’s Black Friday faux pas be a valuable CX lesson

by Julia Ahlfeldt. Creating a frenzy is all well and good but only if supply can meet demand.

Regular Reads:

- Ad of the Week: Sanlam, Cape Town encourage us to sing for our shower

- Cover Stories: Thoughtfulness in design 1 Dec 2017 — formerly MagLove

- Shelf Life: Creating an edge for Hunter’s

- SA TV Ratings: SABC 1 — primetime top 20 for Oct 2017

On the Radar:

- Discovery appoints new agency

- Famous Brands retains media agency

- Hilton College appoints digital agency

- Stop baiting us on ANN7 — Naspers board

- 702 shuffles lineup for 2018

- SAIPA tender out for new ad agency

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