"Lead ad agency appointed for Dimension Data" - MarkLives - NEWS & ANALYSIS

Owen Kessel Leo Burnett appointed lead agency for Dimension Data

by Marklives. Following a six-way pitch in December 2014, the lead through-the-line agency has been appointed for Dimension Data.

Brand Politics: Whose heritage is it, anyway?

by Alistair Mackay. Where do events such as #RhodesMustFall leave heritage brands? Mass protests, a social media storm and the occupation of the administration building have pushed UCT's transformation record into the national spotlight, throwing up some interesting questions for these kind of brands.

Thinking TV: Exploring the BRCSA TAMS panel universe update

by Inge Hansen. What with the SAARF TAMS contract having now come to an end, the industry has seen a TAMS panel universe update under the newly formed BRCSA, created to service the audience research needs of the radio and television industry.

Ad agency NGAGE finds niche in industry

by Herman Manson. Industry increasingly has to actively engage with an ever wider array of stakeholders but few ad agencies have the specialist knowledge to fully grasp the technical details and legislative responsibilities of corporations active in the mining, construction or engineering fields.

Masterclass Notes: Getting the best out of your agencies

by Johanna McDowell. From a client perspective, non-delivery by the agency is a critical factor and the main reason for the end of a relationship.

Regular reads:

• Bad Advice with Every Ad Agency: The great of integrated

• Ad of the Week with Oresti Patricios: Through the virtual looking glass

• Shelf Life with Louise Marsland: New positioning for heritage Cape brand

• MagLove with MediaSlut: Luscious illustration and simplistic typography

• Ad Feature with Andy Rice: Do sex and technology gel? Even Durex doesn't think so!

• Smart Africa TV with Russell Southwood: Destination marketing with Earth TV

Account moves:

• NATIVE VML appointed brand engagement agency for 22seven

On the radar: