Local agency disrupting global B2B sector
by Herman Manson. Demographica turns 10 years old in November 2016, but it's only existed as a proper agency for three.
On My Mind: Local content surely a bonanza for brands
by Jerry Mpufane. Significant changes to local content quotas have created a huge opportunity for the smart brand CMOs.
Homegrown: Brand character — personality-fuelled power to brands
by Lynne Gordon. We’re a nation big on ‘character’, so how do brands identify and maximise a brand character that really works?
The Adtagonist: My internal tug-a-wards
by Carl Cardinelli. What's wrong with award shows and how to fix them.
Green Sky Thinking: Planet 50-50
by Colwyn Elder. According to Cindy Gallop, advertising has a key role to play in shattering stereotypes and bringing about cultural change.
Regular Reads:
- Ad of the Week: The high cost of bad government
- Shelf Life: The Kaufela Collection — taking Zambia to the world
- MagLove: The best magazine covers 27 May 2016
- SA TV Ratings: March 2016 Top 20 TV programmes — Vuzu
On the Move
- New leadership team for BBDO SA
Account Wins
- Jupiter Cape Town wins higher education provider
- RE/MAX appoints media partner
- Fossil Group appoints PR agency for Skagen
Acquisitions
- Mark1 takes over two Primedia Online businesses
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