NEWS & ANALYSIS

"MTN pitch in second round | Chris Gotz back in SA, joins OFYT | Superbalist: where millennials shop" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on MarkLives this week, including…

MTN pitch in second round

by Herman Manson. The MTN account is currently in its second round after it went out to pitch on 9 March 2016. Only three global agency networks are still involved in the process.

Chris Gotz back in SA, joins OFYT
by Herman Manson. Chris Gotz, former co-CCO of Ogilvy & Mather South Africa, has returned to SA to join OFYT as national creative director.

Superbalist.com — where millennials shop
by Herman Manson. Superbalist has established itself as the leading online youth fashion retailer in South Africa, following its acquisition by Takealot in 2014.

The Surgery: Can your creative director really make magic?
by Mimi Nicklin. Surely, of all the briefs you could work on, communicating healthcare — our most-precious human asset — is worth getting excited about?

Innovator's Toolkit: Product innovation & shopping choices
by Preetesh Sewraj. There are several methods used by manufacturers to develop robust innovation pipelines but three tend to dominate.

Regular Reads:

Ad of the Week: Ballantine’s still rocking the content
MagLove: The best magazine covers 16 September 2016
Shelf Life: Shift Joe Public takes condom usage to the max; new Coke packaging
SA TV Ratings: SABC 3 — top 20 primetime programmes July 2016

On the Radar

The Huffington Post to launch SA edition
New wine ambassador for Port2Port
IRESS to acquire Media24’s financial data business

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