"Pendoring Advertising Awards - all the 2014 winners!" - MarkLives - NEWS & ANALYSIS

Pendoring Advertising Awards - all the 2014 winners!

The 2014 Pendoring Advertising Awards winners were announced on Friday evening, 24 October 2014. In total, 25 silver and eight gold Pendoring trophies were awarded.

#3D: Perfect marriage between CMOs & CIOs

by Prakash Patel. Over the past few months, I have talked about the principles behind "Data-Driven Marketing", through to "how to get strategic" as the first step in your approach to becoming a more data-driven organisation - the next step is to talk frankly about building the foundation within your business.

Fair Exchange: Matching retail value and brands

by Erna George. How are retailers engaging with consumers to deliver a great package deal (value, optimal shopping experience etc) so that - in exchange for patronage - consumers are assured of truly getting something better? Has there been a step change or is it just more of the same?

The Business of Business: Unconventional quickly becomes conventional

by Jerry Mpufane. The face of the advertising industry is its creativity. Our ability to create, however, goes beyond the work. It is important to remember that creativity is defined by more than just the work we produce.

Dissident Spin Doctor: Demystifing PR jargon

by Emma King. I have little patience for PR agencies and consultants who bamboozle their clients into paying for complex services and offerings by confusing the hell out of them. Your PR agency should be a partner - and what is a partnership, if not a meeting of mutual respect and understanding?

Regular reads:

• Ad of the Week with Oresti Patricios: Encouraging entrepreneurial youth to be "be more"

• Shelf Life with Louise Marsland: Fresh brand ambassador

• MagLove with MediaSlut: Go and get away on holiday in South Africa!

• Heroes & Zeros with Andy Rice: Isuzu & YOU magazine - best & worst brands of the week

• #Top40TVratings with SAARF & MarkLives: 13-19 October 2014

Account wins

• The Mouse That Roared gains Benzac AC 5

• BetterLife for Ireland/Davenport

On the radar:

• Top editorial appointments at Daily Sun, Sunday Sun

• Egg Films launches Arcade Content