Agency Leaders 2015: Most admired ad agency in South Africa
by Herman Manson. Find out which were the ad agencies admired most by their peers in South Africa during 2015!
Agency Leaders 2015: Most desired brand, pitch consultant, org, awards
by Herman Manson. Find out which brands ad agencies most want to work on, which pitch consultant they'd recommend, and the industry body and awards show rated the most!
• Agency Leaders 2015: Most admired creative in South Africa
• Agency Leaders 2015: The one to watch in South Africa in 2016!
• Agency Leaders 2015: Most digitally integrated ad agency in SA
Masterclass Notes: Why scope of work is essential for marketers
by Johanna McDowell. Scope of work is more important in many ways than the hourly rates discussions that agencies and marketing folk get locked into.
Green Sky Thinking: Are snacks real(ly) food?
by Colwyn Elder. My seven-year-old's been equally quick to request the chips that have replaced chocolate as a so-called “healthier alternative” in the checkout queues at Woolworths.
The Real McCoy: Putting the service back into public
by Sean McCoy. After a dismal public service experience late last year, I was very positively surprised by the opposite early in January.
Regular Reads:
• Ad of the Week: No connection kneaded
• Shelf Life: Cathay Dragon to take flight in 2016
• MagLove: The best magazine covers 2 February 2015
On the Move:
• Aqua appoints new head of data and analytics
• New head of planning for O&M Cape Town
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