The Big Q: How will the new 'sugar sin tax' impact adland?
by MarkLives. The ACA's Odette van der Haar, NATIVE VML's Jarred Cinman and Starcom MediaVest Group South Africa's Ravi Bhaya give us their take on how the proposed tax on sugar-sweetened beverages may impact SA.
Motive: Adland can transform using Uber’s on-demand model
by Mpange Chapeshamano. Here’s a practical guide that we as an industry can apply to encourage radical transformation (without the need for legislation).
Interview: Marketing African destinations to LGBTQ travellers
by Herman Manson. John Tanzella, IGLTA CEO, discusses the reasons for bringing Spectrum to Africa for the first time.
Media Redefined: Sponsors and the search for hard-working donkeys
by Martin MacGregor. I was reminded recently of a well-known Aesop’s Fable which illustrates for me the potential opportunities and dangers of sponsorship.
Thinking TV: Singing stars
by Inge Hansen. Over the years, there have been various success stories in producing local versions of popular international reality-TV shows. Hopes are high for The Voice South Africa.
Regular Reads:
- Ad of the Week: Cling wrap gets fresh with Instagram
- Shelf Life: Saatchi & Saatchi Brandsrock gets to KWV's crux
- MagLove: The best magazine covers 1 April 2016
- SA TV Ratings: February 2016 Top 20 TV programmes
Account Wins
- Three account wins for House of Brave
- Conversation Lab wins challenger hair-colouring brand
On The Move
- New Grazia South Africa editor announced
On The Radar:
- BBC Worldwide invests in SA production company
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