“Advertising, a lively corpse; Kilmer & Cruise — the maverick startup agency” - MarkLives - OPINION

The Adtagonist: Advertising — a lively corpse

by Carl Cardinelli. A funny thing happened to me on the way to advertising. Advertising died.

Kilmer & Cruise — the maverick startup agency

by Herman Manson. Danny de Nobrega and Francois Wessels's new ad agency in Cape Town draws inspiration from the lead actors in the movie Top Gun.

The Switch: How many briefs does it take to light up the sky?

by Alistair Mokoena. Who is responsible for writing briefs? Should clients continue supplying creative agencies with briefs? Should clients and agencies co-write the brief or should agencies brief themselves?

#TheFutureByDesign: The future of advertising

The Internet of Things, which makes media management a whole lot more complex and challenging for brand owners. Martin MacGregor, managing director of Connect, weighs in on the future of media.

Tuned: Digital youth creatively defining African tech innovation...

by Thabang Leshilo. As much as young Africans are living in a global world, there is a digital culture that is slowly beginning to take shape, with a uniquely African expression.

Regular reads:

• Ad of the Week: Adsman sells the value of news

• Talk Africa: Trendy print and TV campaigns in Nigeria

• Global.Ad.Geeks: Let a unicorn change the way the way you poo

• Shelf Life: Amorim Cork gives wine lovers the Helix

• MagLove: The best magazine covers this week 16 October 2015

• Ad Feature: Sometimes all it takes is a petrol pump oracle

• SA TV Ratings: 28 Sep–4 Oct 2015 (week 40)

On the radar:

• ABC reclassifies part of Sunday Times circulation

• Brandt Botes, OFyt launch specialist agency +B

Account moves: