#AgencyFocus: Chasing big brands with big ideas & the art of narrative
by Sabrina Forbes. Recent client wins such as Ster-Kinekor, Bata South Africa, and The Ellies Group show that this strategy is working for Decimal.
#AgencyFocus: Jellyfish diving deep in South Africa
by Carey Finn. Reporting good growth, the Durban-based digital marketing agency has set its sights on blue-chip clients.
African Echo: How freelancing could help Zambia's ad industry
by Joanna Hickey-Damalis. Zambia’s advertising industry is by no means insulated from entrepreneurial activities.
The Martini Shot: Cooperation vital for commercial-service sector success
by Bobby Amm. The commercial service sector in Cape Town is grappling with several challenges which now pose a threat to its 25-year success story.
Masterclass Notes: Optimising marketing-vendor database costs
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur, eg, when procuring furniture or more-tangible services and products.