OPINION

"BREAKING: New EDGE ad • Two sets of agency mergers • Nedbank appoints consumer PR agency • RIP #MatthewBuckland" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website for this week and last week, including…

BREAKING #Campaigns: When the TV personae of beer & cider meet up

by MarkLives. Today Distell is breaking its new TVC for EDGE, its new category-breaker, right here on MarkLives. We feature the “Distell EDGE — Where Beer and Cider Meet” ad from agency Net#work BBDO plus insight into the brief, creative idea and production challenges.

#Campaigns: Selling a diamond unlike any other
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 #CampaignRadar: Store launch invite washes away

EXCLUSIVE: CT agencies of Hellocomputer, FCB form HelloFCB+
by Carey Finn. The new-look House & Leisure hit shelves on Monday, 15 April 2019, boldly positioning itself in the Here and Now with its tagline to that effect. Julia Raphaely takes us through the design decisions and other aspects of the brand revamp.

Grid Worldwide swallows Openco
by Herman Manson. TBWA\South Africa has merged agencies Grid Worldwide and Openco.

RIP #MatthewBuckland — industry reaction and tributes
by MarkLives. There is little doubt Matthew Buckland was a pioneer in the field of digital media and that he played an important role in the understanding and development of digital news in South Africa. We will miss his brilliant smile and mischievous sense of humour.

Press Pass: Return to roots part of Sowetan’s plans for 2019
by Carey Finn. In a bid to boost circulation, the daily is going back to Soweto, and into the Free State, says editor S’thembiso Msomi.

Regular Reads:

SA TV Ratings: SABC 3 — primetime top 20 for Mar, Feb 2019

On the Radar:

EXCLUSIVE: Nedbank announces agency for consumer PR
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 SA Tourism out to tender
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 2019 Cinemark Cannes Young Lions winners
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 New ops director for Mark1
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 Gerety Awards final deadline

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