A WISE man or maybe a woman told me never to write about journalists or journalism because although journalists love to read about themselves, readers don't give a fig.
But this morning I am going to break that rule - because, as the EFF could tell you, rules are made to be broken.
The sad news (though it's not news) is that journalists are simply not as good as they used to be. I'm talking about knowledge and simple common sense. Remember those words from the Book of Exodus (23:2)? "You must not follow the crowd in doing wrong."
It seems that these days journalists love to be sheep. Or is it monkeys?
Trouble is that the world economy has been in a slump for almost a decade. There has also been a move throughout the world to digital media. So newspaper owners are struggling to make profits. So they pay badly. And if you pay peanuts, you get monkeys.
However, it is very senior journalists, the ones who choose what goes into the pages, who I am thinking about this morning. This past week has seen detailed coverage of the spy cables "scoop". This has turned into one of the most embarrassing weeks in the history of local journalism.