A FAMOUS GROUSE
MUSICIANS, composers and producers have welcomed the SABC’s new lokal musik über alles policy. As the headlines predictably put it, Dithering Towers’ decision that its 18 radio stations play at least 90% local content is music to their ears. The decision also applies to the SABC’s television channels and digital platforms. There are to be no exceptions.
Time alone however will tell whether this “radical decision”, as the corporation’s chief operations officer, Hlaudi Motsoeneng calls it, will be music to anyone else’s ears.
Certainly, in a dull age where talk radio has a stranglehold on the culture, it seems most listeners would far rather be entertained by concerned citizens telling Kieno Kammies that the authorities must do something about motorists who smoke in their cars than listen to music.
Here at the Mahogany Ridge, though, we see the SABC’s diktat as a bold attempt to return to the glory days of Radio Bantu’s early sonic boom. That was, like it or not, also a good time for local content; apartheid really did shape the music. And it was brilliant music, too.
Simply put, separate development required separate radio stations for the separate people. When it came to content for their new stations, the SABC settled on music. And perhaps with sound reason. These bantu were musical fellows, were they not? Simple folk who sang as they worked?