OPINION

"#Loeries2017 winners • Marketing Mice on Bell Pottinger" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

All the #Loeries2017 winners
by MarkLives. Nathan Reddy of Grid Worldwide is the first designer inducted into the Loeries Hall of Fame.

Masterclass Notes: Procurement’s take on marketers, agencies & 2017
by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.

Big Q CMOs: The changing role of the CMO
by MarkLives. We asked a panel of key industry executives for their take on the changing role of the modern CMO. Next up is Bandile Ndzishe of the Bandzishe Group.

Back2Basics: B2B sales & margins — who really generates yours?
by Mark Eardley. Answer the headline question correctly and you’ll know who influences and makes the business-buying decisions that generate your sales and margins. Knowledge is power.

Ad Exec: The power of the personal touch
by Tom Fels. While we look to pursue greater efficiencies, better targeting and improved returns, we risk losing the benefit of personal relations.

Regular Reads:

[CARTOON] The Marketing Mice find Bell Pottinger's box of spin

Cover Stories: Thoughtfulness in design 18 Aug 2017 — formerly MagLove
Shelf Life: Japanese fashion, retail giant MINISO launches in SA
SA TV Ratings: DStv — primetime top 30 for Jul 2017

On the Radar:

Samsung appoints PR agency for southern Africa
WOW Cosmetics South Africa appoints PR agency
Ninety9cents appoints MD for Lusaka office
Kick Off magazine transfers to new publishers
Artifact Print achieves 51% black shareholding
Women in Marketing Awards opens for global entries — South Africans encouraged to enter

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