Moving the needle: The youth vote in South Africa
18 April 2019
As Election 2019 kicks into full swing, the numbers, names and details have become available, much of it online. A healthy 48 political parties will be contesting the national elections, with 26.74 million - or 74.4% - of the voting population having registered to vote. Of this number, 55% are women. A significant number of registered voters, almost 25%, are in the 30 to 39 years age group. Amidst this positive news is the real news, that 9.8 million eligible voters have not registered to vote, with a significant 62% of these under the age of 30 years, according to the Independent Electoral Commission (IEC).
The obvious question is why?
In a previous article, Coming of Age: Why the Youth Vote Matters, the following was posited, “What future would you like to see, and how will you get there?”. This question takes on a greater urgency in the light of the large numbers of youth voters who will not be exercising this democratic right. Perhaps some of the reasons relate to poverty and the cost and logistics of getting to voting stations to register to vote. These factors were identified at a CUD Roundtable Discussion on 28 March 2019, What will Count in the 2019 Elections. Reza Omar, Strategic Research Director at Citizen Surveys and Dr Collette Schultz-Herzenberg, Senior Lecturer in Political Science, University of Stellenbosch, were the speakers. Dr Schultz-Herzenberg advocated for an automatic registration system when people reached the age of 18 years, emphasising that this was not tantamount to forcing people to vote but would potentially reduce the “hassle factor”. These suggestions were viewed positively by many in the audience at the discussion and, if implemented, might well result in a few more people turning out to vote. It is, however, not clear that the solution lies here. Even without these impediments, the question is whether the actual numbers at the polls would show otherwise.
An additional consideration for most young people is that of having a diverse menu of political options to choose from, and the best means to access this information. On the latter point, the IEC and a myriad political parties have studiously attempted to use social media and other technologies to publicise information, as opposed to previous strategies of focusing exclusively on littering the roadside with posters and banners. The IEC’s Xse (Ek sê) campaign, logo and television advertisements are an attempt to capture the interest of the youth voter. So a glance at a phone, every few minutes, will provide information sought, while Twitter and Facebook are fora for commentary and critique amongst peers.