"Neuromarketing and what it means for adland" - MarkLives - OPINION

Interview: Neuromarketing and what it means for adland

by Herman Manson. Founded in 2010, Neural Sense is a South African neuromarketing agency headquartered in Cape Town. MarkLives caught up with Neural Sense’s Mark Drummond to walk us through his pitch on neuromarketing to marketers and agencies.

Promoting black talent a win at the One Show

by Herman Manson. New York-based One Club, the non-profit organisers of the One Show Awards and Creative Week, recently took 60 black students out of local ad schools and linked them with high-profile local creative directors in an intensive study session in Cape Town. This is all part of One Show’s commitment to promoting diversity in adland.

Brand Politics: Act like a person, think like a person

by Herman Manson. Last week, Effective Measure and IAB South Africa announced a new application measurement service that will enable IAB members to track the traffic to, and usage of their apps. We caught up with Nicolle Harding, country manager for Effective Measure, for more details.

Interview: App measurement promises media opportunity

by Prakash Patel. We need to “start marketing to today’s consumers through their eyes as the consumer”.

Publicis Africa Group buys Creative Counsel in record deal

by Herman Manson. Experiential and activations agency, The Creative Counsel Group, has been bought by Publicis Africa Group, Publicis Groupe’s African agency network. The acquisition is believed to be the largest agency buyout ever to happen in South Africa, with an unconfirmed valuation of between R1bn and R1.5bn.

Regular reads:

• Ad of the Week: Time to say goodbye

• Talk Africa: Trends used in popular Ghanaian TVCs *WEEKLY TRENDS COLUMN*

• Shelf Life: KardioFit advances connected healthcare

• MagLove: The best magazine covers last week (18 September 2015)

• Ad Feature: Blowing the whistle on rugby clichés

• SA TV Ratings: 17–23 August 2015 (week 34)

People on the move:

• Zoom Advertising appoints new ECD

Account wins:

• AVATAR picks up public, private sector accounts

Coming up: