Much fanfare greeted the launch of the government’s Yes4Youth campaign, whose site enables youngsters who have been unemployed for more than six months to submit their details and have a chance of getting a job with participating companies.
Until a white youngster tried to put her details onto the site only to trigger a message saying: “I’m sorry. Yes is only available to Black, Indian, or Coloured South Africans who are 18 – 34 years.”
And this, a campaign endorsed by President Cyril Ramaphosa.
What the government is doing is acting as the gatekeeper for participating companies without knowing what the companies’ Employment Equity plans are, what targets they have set and whether or not taking on white applicants will present a problem or not.
It is nothing short of a condescending and racist approach which reinforces the odious idea of whites’ ‘original sin’.
The Yes campaign claimed it was bigger than race. Well, it’s not – it’s entirely about race, racism to be exact.