OFyt and Bletchley Park in merger
by Herman Manson. OFyt and Bletchley Park, two agencies of roughly equal size, have merged in a bid to catapult the combined business into a more substantial agency play.
Bad ADvice: Office tips for every ad agency
by Every Ad Agency. We believe the traditional ‘office' to be much like print, radio, TV, outdoor advertising, digital, and street poles - dead.
Media Redefined: The AR is dead, long live media planning
by Martin MacGregor. Media investment is the largest line item in a marketing budget. Finance and procurement know this, and are putting marketing under increasing pressure to justify investment on audience reach, without demonstrating tangible impact on the business bottom line.
Clicks2Customers: Global success with its engine room in SA
by Herman Manson. In 2007, Vinny Lingham's company Clicks2Customers was flying high; six months later, it was virtually dead, thanks to agency networks. Jonathan Gluckman, who was heading up global business development at the time, realised that it had to evolve into a fully-fledged digital agency to survive. The rest is history.
Brand Politics: The consumer is no moron
by Alistair Mackay. Frustrated commentators love to imply that South African voters are stupid. David Ogilvy famously had to correct that line of thinking in marketing as well: "The consumer is not a moron, she is your wife."
Regular reads:
• Ad of the Week with Oresti Patricios: Nando's serves up the good news
• Shelf Life with Louise Marsland: PS, there's a new ad from Keith Rose!
• MagLove with MediaSlut: The best cycling-related magazine covers
Account moves:
• A touch of colour for Ireland/Davenport
On the radar:
• All the 2014 Creative Circle Ad of the Year results
• 24.com gets into news wire game, offers free content to digital titles
• Four new content sections for Business Day
• Rubybox.co.za goes independent again
• New Glass Lion for work that tackles gender misrepresentation
• Learners make the difference through design #designindaba #makechange
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