Watching the Oscar Pistorius circus on SkyNews last Monday (with the sound turned off) it's not difficult to see why the print media is in such a financial mess. It has to be the most inefficiently organised industry in the world.
Crowds of hacks and their photographers turned up early in Pretoria to get the story. Except that there was never going to be a story and all most could come up with was that the day happened to coincide with what would have been Reeva Steenkamp's 30th birthday. In the absence of any interesting new information this was the only crumb the assembled press corps could toss to their hungry readers. Otherwise much was as expected. Oscar looked edgy, the prosecution are pressing on and the trial date is set for next March. If the prosecution had turned up and said that it had all been a ghastly mistake and they've got the wrong man then there might have been some justification in getting up early and travelling to a crowded courtroom in Pretoria. But they didn't so it wasn't.
What I have never understood is why journos are prepared to put themselves to great inconvenience to chase a story they must know doesn't exist. Is it the vain desire to be the one who broke the story I wonder? If it is, the glory is usually short-lived because the rest of the news corps are onto the same story so quickly that it soon becomes irrelevant who broke it.
Not so with the Oscar story which was famously broken early on the morning of February 14th by Barry Bateman of Eye Witness News. His Twitter follower numbers rocketed as a result. My suggestion then is that Barry Bateman should be the official go-to man for the Oscar story from now on. It is, after all, his intellectual property. Any other member of the media could then ask Barry what happened on Monday and this would be a far more efficient way of disseminating information than having a throng of grubby hacks hanging around, half hearing conversations and putting their own slant on the day's events.
Apart from guaranteeing one reliable version of the story it would also save the newspaper proprietors a fortune. There would be no need for individual newspapers to send their own reporter to Pretoria to get precisely the same non story and pictures as everyone else. It could all be cleared through the Barry Bateman news agency. And if there was ever a suggestion that Barry's reports were anything less than scrupulously accurate an entirely new news story would emerge, broken by whoever discovered that Barry wasn't telling the whole truth and nothing but the truth.
Levity aside though, it is mindboggling the number of journalists it takes to report a very mundane event. Remember the press corps camped outside the Lindo Wing for days waiting for a first glimpse of the new heir to the throne? Can you imagine anything more mind numbingly boring? Every time the door opened they hoped it would be an emerging royal couple with a baby. And then when it did happen all the pictures looked the same. The final insult came on Tuesday of this week when the UK newspapers carried ever so slightly over-exposed pics of William, Kate and George taken by Kate's father Michael Middelton, thus rendering all royal photographers redundant.